The ultimate men’s skincare routine

Energising, efficient skincare from ClarinsMen

At Clarins, we know men want simple and effective skincare products that can pack a revitalising punch. That’s why our ClarinsMen collection is enriched with powerful plant extracts scientifically proven to nourish men’s skin in no time at all. What’s more, with high-performing and effective formulas, you’ll only need a few products to make a real, noticeable difference to your skin.

The range offers everything you need to build a simple yet effective male skincare routine. No faff, no hassle; just efficient products that brighten, nourish, and hydrate. So keep reading for our step-by-step guide on how to create an effective men’s daily skincare routine.

Step one: Cleanse

The first step in any effective men’s skincare regime is a good cleanse to remove any dirt, sweat, impurities, and pollution from the skin’s surface. Use our ClarinsMen Active Face Wash during your morning or evening shower to tone and purify your complexion. In a hurry? Simply splash your face with water, gently massage your face wash into your skin, then rinse; and you’re good to go. Packed full of energising Bison Grass extract, this revitalising face wash helps to neutralise the drying effects of hard water, leaving skin clear, toned, and ready to take on the world.

Once or twice a week, treat your skin to an in-depth cleanse with our ClarinsMen Exfoliating Cleanser. This ultra-effective cleanser helps to prevent blemishes by gently removing dead skin cells from the skin’s surface. Formulated with gentle exfoliants — including natural lava powder and natural salicylic acid microbeads — this face scrub clears blackheads and clogged pores, leaving skin soft, purified, and shine-free. Add this exfoliating cleanser to your shower routine for a quick and refreshing wash.

Step two: Eye cream

Next up in your skin routine for men: an eye cream. The skin around your eyes is more delicate than the rest of your face, so a targeted eye product is best. Our favourite? ClarinsMen Anti-Fatigue Eye Serum which you can use every day after your face moisturiser. Acting on puffiness and dark circles, this powerful eye serum erases signs of tiredness for refreshed, bright eyes.

Step three: Moisturise

Our top men’s skincare tip? Moisturise every day to keep skin hydrated and energised. The ClarinsMen Super Moisture Gel is powered by our exclusive Hydra-Resist Phyto Complex — a blend of super-hydrating Organic Houseleek and Organic Leaf of Life extracts. This cooling gel maximises hydration in men’s skin so day after day, you’ll notice your skin looking nourished and healthy.

Step four: Sun protection

Protecting your skin from the sun is the best way to maintain youthful-looking skin. ClarinsMen UV Plus SPF50 UVA/UVB offers protection from both the sun and pollution with its multi-tasking formula designed specifically for men. Perfect for the city and outdoor sports, this portable product protects from UV damage and the stresses of urban living. Apply this non-greasy formula after your daily skincare routine for maximum protection from the sun.

If you prefer a lighter lotion, try our ClarinsMen Super Moisture Lotion SPF 20. Developed specifically for men following focus group feedback, this lightweight lotion offers intense hydration while protecting against sun damage. Combining hydrating Leaf of Life extract with soothing and energising Bison Grass extract, this moisturising SPF face cream for men is perfect for applying each morning to protect your skin throughout the day.

Supercharge your routine

Cleanse, moisturise, protect; our men’s skincare guide is as simple as it is powerful. But it doesn’t have to stop there. ClarinsMen has a range of additional products you can use to supercharge your routine.

Shave, shave, shave

For men who enjoy a clean-shaven look, make sure to add ClarinsMen’s shaving collection to your skincare routine. Lather up with the ClarinsMen Smooth Shave Foaming Gel, a soothing gel that protects against razor burn with Aloe Vera and Bison Grass extracts. Clinically tested on the toughest of beards, this foamy shaving gel is suitable for all skin and beard types.

Alternatively, prep your skin for a smooth shave with ClarinsMen Shave Ease Oil. Packed full of essential oils such as Rosemary, Eucalyptus, and Mint, this oil is ideal for promoting healthy hair growth and nourishing your skin. Expertly softening stubble to banish nasty razor burn, this comforting oil lets you enjoy a close, clean, friction-free shave every time.

Next, follow up with the ClarinsMen After Shave Soother; a soothing after shave lotion which helps repair accidental damage and softens the skin. Containing Purslane, Centella, and Blue Alpine Thistle, this non-oily cream soothes redness and reduces irritation and razor burn for a fresh, clean finish.

Tan it up

If you’re keen to maintain a healthy glow all year long, try our ClarinsMen Self-Tanning Booster. Packed full of nourishing Aloe Vera extract, this booster will leave your skin hydrated and nourished, with a natural-looking tan no matter the weather. Simply add two to three drops of the booster to your face moisturiser a few times a week, and enjoy a healthy-looking, tanned complexion from January through to December.

Age control

If you’re looking to target fine lines and wrinkles, you’re in luck. ClarinsMen has a range of men’s anti-aging products scientifically proven to smooth skin and reduce signs of aging. Replace your daily moisturiser with our ClarinsMen Line-Control Cream; a lightweight, age-defying cream that uses extracts of Bison Grass and Chinese Galanga to lift and firm your face in all the right places. Use every day for a fresh, matte finish and youthful-looking skin.

For an added punch, why not use our best-selling complete age control concentrate Double Serum every day after cleansing? Let the powerful, plant-enriched serum soak into your skin for a few minutes before applying your daily moisturiser to enjoy fresh-faced skin day after day.

And there you have it, our very best men's skincare tips for nourished, healthy-looking skin.

Want more male skincare tips?

Whether you’re looking for expert advice on anti-aging or need tips on looking after oily skin; Clarins is here to help. Browse our men’s beauty FAQs to make sure you’re giving your skin the care it deserves.

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