1. The signs of mature skin

Once you hit 50, the menopause can cause skin to feel dryer and lose firmness and density. The contours of the face appear less well-defined, wrinkles are more visible, dark spots appear and skin loses its glow.

2. Beauty routine for mature skin

To meet the needs of skin suffering from age-related hormonal changes, Clarins has developed the Super Restorative routine. The star ingredient in this trio of creams for mature skin is organic harungana extract to help redensify and fight sagging. During the day, apply the Super Restorative Day Cream to cleansed skin. Over a number of weeks, skin will appear lifted, more toned and replenished, with deep wrinkles filled in. Prepare to experience radiant beauty like never before! Come night, build on the day cream's lifting effect with the Super Restorative Night Cream, which tackles signs of aging like wrinkles and brown spots. Upon waking, the complexion is fresh and glowing, with the skin on your face replenished. To complete your routine, add the Super Restorative Total Eye Concentrate especially designed for the eye contour area.

3. Prevent sagging skin.

If you haven't yet turned 50, protect your skin from premature aging with the UV+ SPF 50. This multi-protection cream shields skin from harmful external factors that can speed up the signs of aging. Pollution, UV rays and free radicals are no match for this powerful cream! Day after day, your skin looks even, radiant and youthful.

1. Wrinkles: signs that your skin is aging

Over time, wrinkles appear on the forehead, eye contour area, nasolabial fold, lip area and neck. Anti-wrinkle creams help prevent wrinkles appearing and deepening over time, ensuring the skin on your face looks smoothed and wrinkles are erased.

2. Which anti-wrinkle cream should I use?

Wrinkles differ depending on your age, so you'll need to choose an anti-wrinkle cream that's age-appropriate. If you're experiencing your first fine lines and wrinkles, choose the Multi-Active range. If your wrinkles are deeper and your skin seems less firm, reach for products from the Extra-Firming range. If lines on your face are down to menopause-related hormonal imbalances, the SUPER RESTORATIVE range is just what you need! To boost their results, you can combine them with the Double Serum, the most comprehensive anti-aging care around for women over 25. The serum restores glow and tone in a flash. Top tip: get the most out of your serum by warming a few drops between your palms and gently pressing them into your skin.

3. Targeted treatment

If you want to target specific wrinkles, such as those around the lips or eyes, add targeted treatments to your beauty routine. Clarins has eye contour products to meet every beauty concern. The Multi-Active, Extra-Firming and Super Restorative ranges make for perfect additions to your anti-aging serums and creams for a more youthful-looking appearance. When it comes to lips, try the Extra-Firming Lip & Contour Balm from the Extra-Firming range.

1. Moisturising: the key step to keeping wrinkles at bay

The number one thing to do to prevent the signs of skin aging is to moisturise your skin every day with the right product. Good skin hydration helps retain elasticity for as long as possible; you should be moisturising as soon as you hit 20. Try one of the moisturisers from the Hydra-Essentiel range. These products will keep your face hydrated throughout the day for a fresh, even, glowing complexion. Skin starts aging as soon as you turn 25! To keep skin looking as radiant and youthful as possible, for as long as possible, use the Double Serum on a daily basis. You can also use it as an intensive one-month treatment whenever your skin is looking particularly tired.

2. Targeted anti-wrinkle care to meet your skin's needs

At Clarins, we have an anti-aging range to suit every need. At 30, even if the skin is still young-looking, the first wrinkles start appearing on the face. A hectic lifestyle (stress, sleep deprivation, pollution) can speed up the phenomenon. To prevent the first signs of aging, Clarins developed its Multi-Active range of skincare products, invincible products that ward off the effects of stress and lack of sleep for women in their thirties, helping restore a youthful glow hour after hour.

If you feel your wrinkles are increasingly visible and your skin is lacking firmness, try the Extra-Firming range with kangaroo flower extract. Skin is left plumper, firmer, smoother and more youthful-looking with lasting results. Wrinkles are smoothed and the contours of the face look more sculpted. Finally, for women in their fifties and above, the Super Restorative range targets skin aging caused by menopause-related hormonal imbalances. Day after day, skin feels denser and smoother. Radiance is restored, the complexion glows from within.