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Subtle Men’s Make-up Tips By A Make-up Artist

Subtle Men’s Make-up Tips By A Make-up Artist

Ideally, the rules of applying make-up should remain the same, irrespective of gender or biological sex. However, men’s skin tends to be slightly different. It’s 25% thicker than a woman’s. Testosterone levels result in a denser epidermis, and there is often facial hair to work around. 


So, where do you start? We consulted three experts, and here’s what they revealed about the tips for men’s makeup.


man with concealer

2 tips before starting the makeup steps


Get your base make-up right 

Before choosing your makeup products, ensure you have a decent skincare routine. “If you can determine your skin type and any issues, it will help you understand your skin’s needs going forward,” says celebrity make-up artist Katrin Rees.  


A clean and moisture base will help your makeup layer look better. 


“When working on models, I almost always use a gentle exfoliator to start,” says celebrity make-up artist Victoria Holdstock. “This makes sure we have a smooth base for make-up application.”  


However, remember that do not use an exfoliator everyday or it might irritate your skin. The next skincare step is cleanser. Even if you have just wake up, a cleanser is still able to wash away the excess oil your face produces overnight, without drying the skin. Try our ClarinsMen Active Face Wash which has a gentle formula to tone and neutralise the skin. 


To make it simple, follow by a hydrating moisturiser.


“For men’s skin, my starting point is always a good primer,” says Rees. “This helps manage excess shine and blurs pores.” 

Choose the right male makeup products

Apply your skincare knowledge to your choice of makeup too. For instance, if your skin is dry, choose foundations that have hydrating properties. Similarly, if your skin is oily, choose products that mattify and keep oil at bay. The right primer can reduce the shininess on your face and mattify your skin for the blurring effect you want. Try: SOS Primer in Mattifying to keep your face complexion nourished and hydrated for 24 hours with makeup. With a new microbiota complex, this primer is rich in minerals and nutrients to help strengthen and protect the skin and help it stay healthy.


“I like to work with matte or satin finishes and lightweight formulas when it comes to male grooming to give a more natural skin-like finish,” says Holdstock. “Working with light layers of skincare and make-up will ensure that the overall look is natural and will hold better throughout the day with minimal maintenance needed.” 


Clarins Commercial Training Manager Jason Roberts recommends using lightweight, moisturising formulas when choosing your make-up products. “As men’s skin tends to be very dehydrated, look for formulas that will deliver hydration with a no-mask effect,” he says.

 

Try: The Skin Illusion Foundation has a hydrating formula and a natural skin-like finish. It has the Clarins Anti Pollution Complex to protect the skin from harmful aggressions. You could also try the BB Skin Detox Fluid SPF 25 – it has an oil-free formula with light to medium coverage. We recommend this as the best foundation for men which has Acerola seed extract to boost skin's oxygenation in asphyxiated skin (stress, pollution, excess) for radiant and rebalanced skin.


If you need more coverage after applying a thin layer of foundation, reach for a creamy concealer—dot and blend on any areas where you need it. 


How to apply men’s make-up 


To apply a flawless foundation for men, tap small dots of foundation on your cheek, forehead and chin area. Then, use a damp sponge or application brush to evenly blend the product on your face. You can tap the sponge several times in one area to make the foundation blend more seamlessly into your skin. 


If you want to apply your foundation, for example BB Skin Detox, with the fingers, you can follow these steps. from the middle of the face to the sides with light soothing motions. Start with the chin, then move from the nose to the tops of cheeks, and finish on the forehead. Remember to blend in delicately on the neck and ears.

What to do when facial hair gets in the way 

Facial hair can make base make-up application tricky. But there are ways to work around it. “Prepping the skin on and around facial hair is super important as you need a smooth base to work on,” says Rees. She recommends properly cleansing, exfoliating and moisturising the skin before make-up.  


She adds: “When applying foundation, I would start in the main areas of the face – the cheeks and forehead, and work outwards to any areas of facial hair. This is because you will only have residual product left on your tools (whether a brush, sponge or your fingers) and will allow you to blend the products into the hairline without pigment clinging to the hairs.”  


Then, use a smaller brush to add more product where you need it without touching any facial hair.  

Eye make-up for men to brighten up under the eyes 

Everything from genetics to tiredness can cause shadows under the eyes. While lifestyle changes may be what you need for long-term results, a hint of concealer can help temporarily banish your dark circles. 


“When it comes to concealing under the eyes for men, I find it best to work with well-moisturised skin and with the closest possible skin match,” says Holdstock. “Sometimes a little colour correcting may be needed to warm up any dark areas.” 


Tip: When using your finger to blend your concealer, try tapping to press the product in rather than a sweeping motion. 

Colour correcting 

If you need to diffuse a pesky inflamed blemish or cover up any darker areas, you can use a colour corrector to even out the skin tone. Opt for a green colour corrector to cancel out redness, a purple tone for any sallowness, and an orange hue to brighten up any darker areas.


Not sure where to start when it comes to applying it? Victoria Holdstock says: “Begin by looking in the mirror and observe where you need to even the skin out. For many men, this is around the inner corner of the eye, up and around the socket, and under the eye. Then, apply the smallest amount and blend out. A brush works great for this, but I love to use the warmth of my fingers to melt the product into the skin. When it comes to formulas, look for something moisturising and flexible, this type of texture gives a more hyper-real finish, and steer away from anything ‘brightening’ or ‘illuminating’; these formulas usually have a form of reflecting particles which can often look very ‘done’.” 


Try Clarins SOS Primer, which comes in a range of correcting shades. While the green shade helps diminish and soothe redness, the pink minimises fatigue and boosts your skin radiance. Only remember that, you need to use the SOS Primer before applying the foundation or concealer. 


How to remove make-up from your facial hair 


Getting concealer stuck in your stubble can be a telltale sign that you’re trying to perfect your complexion with make-up. But it’s easily done! If it happens, use a cotton pad coated in micellar water and blot away the product that’s caught in your facial hair until it disappears.


Lastly, remember that if you need help or advice finding the perfect complexion product shades and application advice, you can always book your free online consultation with a Clarins personal shopper

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