For Clarins, eco-conception is an approach to work that leads each person to think of different, unique ways to find solutions for the future. It starts at the very beginning of a project and with everyone on the development team. In order to preserve biodiversity, products and POP elements are developed to have as little of an impact on the environment as possible.
Eco-conception, a vital necessity
Clarins identity is structured around innovation, absolute quality and the choice of sustainable development. Because of this, eco-conception is a very strong rallying concept that is capable of revealing authentic values.
This is the direction we move in; one where eco-conception is integrated into the actions of all team members who are part of our development: from marketing to purchasing, including merchandising and our creative studios.
One goal: reduce what is superfluous
Several initiatives have been developed with one goal in mind: to minimise the impact of the company’s activities on the environment and reduce the causes of greenhouse gases. Packaging materials (jars, bottles etc.) are selected based on their low environmental impact: overall weight and volume is reduced, recyclable material is re-used and new printing techniques are being investigated…for example, most on-site publicity material now uses cardboard instead of plastic.
Did you know?
Clarins carried out an environmental evaluation on its new 50ml jar. It had less of an impact on the environment in glass than in plastic.
According to the results of a Carbon Study carried out in 2007, product packaging is the primary source of greenhouse gases.